Leveraging Demand-Side Platforms and Data Management Platforms
Leveraging Demand-Side Platforms and Data Management PlatformsThe recent growth in ad exchanges has resulted in a new tool to manage multiple ad exchange accounts — the Demand Side Platform. Media...
View ArticlePPC Tactics: Maximizing Conversions Through Re-Targeting
PPC Tactics: Maximizing Conversions Through Re-TargetingIn this webcast, PPC expert David Szetela will explore how to use re-targeting across multiple networks. He’ll talk about what re-targeting is,...
View ArticleMarketing Attribution Demystified: Ask The Experts
Marketing Attribution Demystified: Ask The ExpertsAttribution management is one of the hottest topics on the minds of marketers today. As marketers and agencies have more channels and measurable...
View ArticleDigital Marketing Attribution: How Marketers & Agencies Convert Its Insights...
Digital Marketing Attribution: How Marketers & Agencies Convert Its Insights to ActionsIn early June eMarketer published its forecast that total online display ad spending will surpass total search...
View ArticleRetargeting: What’s Your Strategy? What Marketers and Advertisers Need to Know
Retargeting: What’s Your Strategy? What Marketers and Advertisers Need to KnowRetargeting has become a popular — and effective — way to deliver more targeted ads to prospects and consumers further up...
View ArticleDMD this week: Webcasts on Wednesday and Thursday
DMD this week: Webcasts on Wednesday and ThursdayThis week we’ve got two webcasts for marketers: On Wednesday, June 13 at 1 PM, Gord Hotchkiss and Marko Wollschlaeger will present “SEO Roadmap for the...
View ArticleSix Things You Need to Know About Real-Time Display Advertising
Six Things You Need to Know About Real-Time Display AdvertisingAt only three years of age, real-time bidding’s (RTB’s) impact on the display advertising industry has been a catalyst for amazing growth...
View ArticleGlobal Digital Advertising: Q2 2012 Update
Global Digital Advertising: Q2 2012 UpdateWe’re at the halfway point. How do your results stack up? Using an index of 250 billion ad impressions and Facebook activity for 46 million fans across 225...
View ArticleWhy Advertising Through Real-Time Bidding Needs a New Pricing Model
Why Advertising Through Real-Time Bidding Needs a New Pricing ModelFor decades, CPM pricing controlled how all advertising was bought and sold and how different media properties were compared. Today’s...
View ArticleDisplay Ad Clickers Are Not Your Customers
Display Ad Clickers Are Not Your CustomersWe’re all familiar with the usefulness of search engines to answer a specific or immediate need for information online. And because consumers expect to click...
View ArticleMobile Search Advertising Around the Globe: 2013 Annual Report
Mobile Search Advertising Around the Globe: 2013 Annual ReportWith smart mobile devices becoming ubiquitous, advertisers need to adapt their online marketing strategies to more closely reflect how...
View Article8 Tips for Successful PLA Management
8 Tips for Successful PLA ManagementDuring 2012, Google launched Google Shopping, a paid-only service powered by product listing advertising (PLA). A hybrid of Google’s PPC and Product Search feed...
View ArticlePPC Bid Management Guide
PPC Bid Management GuidePPC bid management is one of the more complicated areas of PPC marketing, so many advertisers choose to automate the process using either the automated bidding option in Google...
View ArticleThe Search Marketer’s Guide for Migrating to Google Enhanced Campaigns
The Search Marketer’s Guide for Migrating to Google Enhanced CampaignsSince Google’s announcement of enhanced campaigns in February 2013, paid search advertisers have raced to not only understand how...
View ArticlePPC Reporting, Simplified
PPC Reporting, SimplifiedMost pay-per-click marketers say that PPC reporting and analysis is their #1 or #2 biggest time sink. Yet reporting is crucial in order to can evaluate progress, communicate...
View Article3 Steps to Knocking Out Your Display Competitors
3 Steps to Knocking Out Your Display CompetitorsWhile display advertising can be highly profitable, it is also highly competitive. With countless advertisers vying for the impressions on a vast array...
View ArticleThe Display Advertising Playbook
The Display Advertising PlaybookOver the past few years, we’ve seen advertisers increase their display ad spend to reach more customers online where they spend the majority of their time. In an...
View ArticleFrom Search to Discovery Marketing
From Search to Discovery MarketingSearch marketing is morphing into discovery marketing and providing marketers the opportunity to leverage new channels, improve lead generation, boost conversions and...
View ArticleThe Road to Viewability
The Road to ViewabilityIn 2012, 1.8 trillion display ads were paid for, but not seen. For advertisers looking for results, this is an unnecessary waste of effort and budget! Thankfully the industry is...
View ArticleAn Introduction to Twitter for the Real-Time Advertiser
An Introduction to Twitter for the Real-Time AdvertiserNew ad targeting capabilities from Twitter give brands a way to use their own data to create more niche targeting and deliver even more tailored...
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